Jonathan Blanc

Jonathan Blanc's story is one of a rare heritage and an unexpected passion. The last generation of a line of exceptional leather craftsmen, he carries within him the expertise of four generations who, with the utmost discretion, crafted luxury luggage for an elite clientele. As a child, he grew up surrounded by sumptuous leathers, precious hides, and meticulous craftsmanship. Every workshop, every piece of leather, breathes this ancestral art that shapes his vision of beauty and rarity.

Then, one day, almost by accident, he discovered agarwood, this mystical wood with its captivating fragrance, revered for centuries in the East. This wood, as mysterious as it is precious, awakened a new fascination within him. With the same passion his ancestors had for leatherwork, Jonathan Blanc embarked on the trade of the world's finest agarwood, quickly becoming a sought-after supplier to connoisseurs and artisan perfumers in his circle.

Over the years, as he delved into the secrets of perfumery, the truth became clear: he had to create. Drawing on his experience and heritage, he founded his own perfume house, determined to elevate his creations to the highest level. With a secret strategy known only to him, Jonathan Blanc set out to reinvent perfume by drawing on the riches of nature and the family history that shaped him.