What is a Gourmand fragrance?
If you’ve been scrolling through TikTok, chatting with fragrance fanatics, or browsing our website, you’ve probably seen the word Gourmand pop up again and again. But what exactly does it mean? And why are these mouth-watering, dessert-inspired scents suddenly so desirable?
Let’s take a bite (ahem, sniff) into the world of Gourmand perfumes and find out why they’re having a major moment right now.
So… what is a Gourmand Perfume?
Imagine walking into a bakery: warm vanilla in the air, gooey caramel dripping from a tart, toasted almonds, maybe a swirl of whipped cream. That’s Gourmand in a bottle.
Gourmand perfumes are fragrances that smell edible. Think sweet, creamy, dessert-like notes, like vanilla, caramel, chocolate, cotton candy, coffee, marshmallow, or honey. They're rich, cosy, indulgent and, quite frankly, addictive.
But today’s Gourmands are far more sophisticated than just sugar and spice. Modern blends often pair sweet top notes with musky, woody, or spicy bases, adding depth and making them beautifully wearable for day or night.
Why is Gourmand so popular right now?
Here are just a few reasons why gourmands are everywhere in 2025:
Nostalgia
Notes like warm vanilla or milk and cookies tap into memories of childhood comfort and safety. In uncertain times, who wouldn’t want a daily dose of olfactory joy?
TikTok Made Me Do It
Gen Z and Millennials are fuelling the #PerfumeTok craze, where cosy, edible scents regularly go viral as “literal desserts on skin.”
They’re Compliment Magnets
Let’s be real, most people love sweet smells. Gourmand perfumes are often described as “yummy,” “irresistible,” and “good enough to eat.” They turn heads in the best way.
Our Favourite Gourmand Perfumes
Gourmand perfumes are more than just a trend. Whether you’re into creamy vanilla clouds, sugary citrus bakes, or syrupy lattes, there’s a gourmand out there with your name on it.
Ready to indulge? We’ve curated our Gourmand Discovery Set which features some of our top, best-selling Gourmand fragrances so you can find your next sweet obsession.
