How to wear perfume
Hunting down your favourite scent is no mean feat these days. With a plethora of advice from enthusiastic shop assistants to that friend who is the font of all knowledge on anything luxe, where can you go for the simple truth? Ultimately there will always be a degree of subjectivity or disagreement from the world’s experts, but for our take on the eternal question, read on...
It’s not you, it’s me...
View the ad campaign, the model and the pretty bottle as just light inspiration and no more. It has no reflection on whether the scent is right for you. It’s equally irrelevant how many bottles they’ve sold…why smell like everyone else anyway? Perfume is a personal thing.
For the uninitiated, start with our Scent Selector.
Come in for a coffee
Don’t rush it. Inhaling coffee beans will certainly clear your sinuses between a sniff or two on paper, but it’s no substitute for trying it on your skin. The warmth of natural oils in your skin subtly affect how the scent smells and delicately changes while the hours pass as the top notes give way to the heart notes and finally base notes.
Stack ‘em high
Perfume molecules rest best on clean and hydrated skin, so apply it when you are freshly showered and moisturised. Choose a fragrance-free moisturiser unless you have the partner moisturiser for your scent. Layering scent allows to you to achieve a longer lasting fragrance.
Ready to wear
Spray it, don’t say it
A spritz on your wrists, your neck and a spray behind your ears – remember watching your mother’s ritual as you grew up? Mummy really does know best. Skin is thinner in these delicate areas, and as this skin warms up quicker, perfume molecules are stirred into action.
Once opened, a fragrance, particularly the delicate top notes, will weaken after a year. Sunlight can also change the chemical make-up of the perfume, altering its colour and how the molecules combine to create its scent. Take care of your perfumes by storing them in a cool dark place. But above all, know when it’s time to say goodbye.
1. Don’t rub your wrists together as it ‘bruises’ your scent.
2. Don’t over do it
3. You can absolutely spray perfume on to your clothes.
4. Try spraying on a scarf worn close to your neck.
5. A light spritz on your hair or on the back of your neck will encourage delicate scent dispersion with the natural movement of your hair.
Air kisses anyone?